A real motivator is able to identify when to use positive reinforcement versus negative reinforcement and vice versa.
A good coach can manage his team's personalities. He can identify the individuals who respond better to positive reinforcement than negative reinforcement and use that to his advantage. While he might yell and scream at one individual, he'll be more caring and supportive of another.
He also knows when to push his players. He should be able to recognize when chewing out a player who responds better to positive reinforcement might be the better course of action
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